What is the main focus of your activities today?
Giving people around the world a “front-row seat” to Israel through a Netflix-like streaming platform movies, TV shows, and documentaries — anytime, anywhere, and as much as they want
How long have you been doing that?
What are some of the successful related programs or projects that you have done this year and in past years?
el Aviv Presents — www.telavivpresents.com
How did you get to where you are today?
Borned and raised in Los Angeles, Josh Hoffman grew up in a reform Jewish house, but was not exposed or connected to Israel in any way. As he grew older, Josh became more distant from religion in general, and eventually stopped associating himself with Judaism at all by the time he finished his bachelor’s degree at age 23. Then, eight months later, Josh took his Taglit-Birthright Israel trip simply because it was a free trip abroad, and within a matter of days fell in love with Israel. So Josh did what most people would do in this situation: He called his parents halfway through the 10-day trip to tell them he wasn’t getting on the flight back home. Since then, Josh became an Israeli citizen, has been living in Tel Aviv, and is now building a company with a mission to put the magic of Israel on display across the world — through movies, TV shows, documentaries, and other forms of entertainment.
What is your “testimony”?
What are the chances that an American from Los Angeles, with no connection to Israel whatsoever, decides to move to Israel on a whim and goes on to start an entertainment company with global implications, not in Hollywood, but in Israel.
What do you think God is doing with regard to Jewish-Christian relations?
Bringing us together through shared values and history!